Trade Show Guides
How to Prepare for a Trade Show
A 60-day playbook for trade-show preparation — from goal setting and stand design to pre-show outreach and on-stand staffing.
Updated June 1, 2026
Featured image
Table of contents
Most trade-show ROI is won or lost in the 60 days before the doors open. This guide walks through the work that actually moves the needle.
60 days out
- Lock the goal: meetings booked, leads scanned, or deals closed
- Pull the exhibitor and attendee list
- Score the list against your ICP
- Start LinkedIn connection requests
30 days out
- First email sequence to scored prospects
- Confirm stand graphics and shipping
- Brief on-stand staff with talk tracks
Show week
- Reconfirm meetings 48 hours before
- Send WhatsApp reminders the morning of each meeting
- Capture notes in the CRM same-day, not post-show
Book meetings before your exhibition
BoothSwipe pulls the exhibitor and attendee list for any major trade show, scores them against your ICP, and runs LinkedIn and email outreach so your booth hours are filled before the doors open.
Frequently asked questions
Related industries
ManufacturingFoodHealthcareTechnology