Trade Show Guides
The Complete Trade Show Checklist
Print-ready trade-show checklist covering pre-show, on-site and post-show tasks for exhibitors of any size.
Updated June 1, 2026
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Table of contents
Use this checklist as-is or adapt it for your team. It covers every checkpoint that materially affects ROI.
Pre-show (8 weeks)
- Goals and KPIs agreed
- Stand booked and design signed off
- Exhibitor and attendee list pulled
- ICP scoring complete
- Outreach sequence live
- Lead-capture tool tested
On-site
- Stand staffed in shifts
- Meeting confirmations sent each evening
- Daily debrief and CRM sync
- Social posts scheduled
Post-show (within 7 days)
- All leads in CRM with notes
- Personalised follow-up sequence sent
- ROI report shared with leadership
- Lessons-learned doc circulated
Book meetings before your exhibition
BoothSwipe pulls the exhibitor and attendee list for any major trade show, scores them against your ICP, and runs LinkedIn and email outreach so your booth hours are filled before the doors open.