Resources
Insights
Benchmarks and data-backed insights for B2B exhibitors. We publish new analysis as we aggregate it across the BoothSwipe customer base.
Cost per qualified meeting
$200–$600
Mid-market B2B
Meeting → opportunity
15–30%
Pre-booked meetings
Opportunity → close
10–25%
6–12 month window
Booth hours pre-booked
50–70%
High-performing teams
Follow-up window
48 hours
Above which conversion drops sharply
Payback window
6–9 months
Healthy programs
Featured analysis
How to Generate Leads at Exhibitions
Field-tested techniques to generate qualified leads at trade shows — pre-show outreach, on-stand engagement, and structured follow-up.
Exhibition ROI Guide
How to measure trade-show ROI properly — the formula, the inputs that matter, and benchmarks for B2B exhibitors.
Book meetings before your exhibition
BoothSwipe pulls the exhibitor and attendee list for any major trade show, scores them against your ICP, and runs LinkedIn and email outreach so your booth hours are filled before the doors open.